Interesting Article on ASO (App listing Store Optimization)

adent42adent42 Key Master, Head Chef, Executive Chef, Member, PRO Posts: 3,194
in Business and Marketing Theory

This is an interesting article. Basically it talks about how a developer optimized his app store listing to get more downloads and the different levers he pulled and how they affected his downloads.

https://medium.com/ironsource-levelup/aso-optimization-in-practice-how-a-game-i-made-over-the-weekend-amassed-2-million-downloads-32a7d13b093d


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