nope you dont get a xcode file. You recieve a .app file and you zip that and submit to apple. Check out all the publishing tutorials in the gs cookbook
for adhoc you set up a adhoc distro provision profile in provisiong portal, publish like you normalyl would excpet you select that adhoc provisoiing profile you made when publishing. Then just drag the .app file over the itunes icon in the dock and let go, then sync your device
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